![]() How distractions impact the serial position effectĬognitive scientists Murray Glanzer and Anita Cunitz (1966) conducted tests to investigate whether distractions have an impact on the primacy and recency effect. That way, visitors are more likely to follow the user path you’ve created, develop trust, and make proactive decisions to achieve their goals. ![]() The information or navigational elements you present first should always be useful and to the point. If we’re presented with an idea that seems sound and subsequent information supports it, our minds are primed to accept this information as a solid frame of reference.įrom a design standpoint, leveraging the primacy effect and anchoring bias can increase conversions. Another factor is the credibility of the initial information. As a result, we rely too heavily on the first information in forming an opinion and neglect subsequent details that could be just as helpful.Īnchoring bias occurs partly because people want to make choices faster, especially low-stakes decisions. An anchoring bias is the tendency to make judgments and evaluations based on the initial information we receive about a subject. Our habit of remembering the beginning of a list relates to another cognitive bias: the anchoring effect. For example, when someone gives you their phone number, you’re much less likely to remember it if they rush through rather than say each number slowly. Note: the primacy effect lessens when we present information at a rapid pace. In other words, each new addition makes it harder to remember the sequence. As we receive more information and must recall subsequent items alongside the preceding ones, each new item requires more cognitive effort. Retaining the earliest information requires relatively little cognitive effort.
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